A professional photographer for over 30 years, Reed Hoffmann’s been shooting digital since 1996. A partner in Blue Pixel (www.bluepixel.net), he’s helped nearly 50 organizations convert to digital, created numerous instructional photography and workflow programs, written extensively on photography and developed and taught the Nikon School of Photography classes since 2002. He also leads hands-on photo workshops around the world. His photo credits include Eco-Challenge, Apprentice, Contender and Rock Star; clients include Nikon, Lexar, the New York Times, the Associated Press and USA Today. He’s been named a Nikon Legend Behind the Lens, Microsoft Icon of Imaging, a Lexar Pro Elite Photographer and won the NPPA (National Press Photographers Association) regional photographer of the year twice. His personal work can be seen at www.reedhoffmann.com.